A dozen participants from Ghana-based fruit processing companies and exporters—including HPW Dry and Fresh Ltd., Bomarts Farms, and Pinora—learned practical steps to make the best impressions and get the most out of international trade shows at an April 24 Trade Hub workshop in the capital Accra.
“A visit to a trade fair in your own industry is an efficient way of gathering competitor intelligence,” said Dr. Julian Velez, a Trade Hub consultant. He explained how to prepare relevant company profiles, gain an overview of the market, and find new markets and opportunities.
Exporters and processors compared and discussed issues specific to their operations, as well as prices and conditions pertaining to the U.S. market.
Dr. Velez advised participants to research trade shows they plan to attend and make appointments with exhibitors and participants they want to talk to.
“This will enable you plan your time to make sure all conferences, exhibitors, participants and field trips you chose fit your timetable,” he said.
The workshop is part of the Trade Hub’s targeted assistance to identify lead firms in multiple types of fruit products and help them expand or develop new markets, especially but not limited to the U.S. African Growth and Opportunity Act (AGOA).