A New York-based online marketplace for Africa-inspired fashion, Zuvaa, has outsourced production for two of its designs to Ghana-based apparel producer KAD Manufacturing, as reported by KAD’s Managing Director, Mrs. Linda Ampah, during a factory visit on July 20 by representatives from the Trade Hub and the Ghana Export Promotion Authority (GEPA).
Organized upon the request of Ms. Agnes Gifty Adjei-Sam, GEPA’s Marketing Director and Head of the Apparel Department, the visit allowed her to learn more about KAD’s operations and explore possible areas of collaborations with KAD and other members of the Association of Ghana Apparel Manufacturers (AGAM).
Mrs. Ampah explained to Ms. Adjei-Sam how Trade Hub support has benefited her company, including the opportunity to market her products at international tradeshows, like Sourcing at MAGIC, the world’s largest apparel tradeshow. “The project facilitated the Zuvaa linkage at the MAGIC tradeshow in Las Vegas, U.S. last February,” said Mrs. Ampah. “We are excited about this new partnership and are in the process of finalizing the quantities.”
During the factory tour, Ms. Adjei-Sam received a firsthand view of garment production processes, with KAD currently working on a 600 piece nightwear (tops and bottom) for Moekoe, a U.S. based fashion retail brand. KAD secured the Moekoe order in collaboration with Trade Hub apparel sourcing partner, Ethical Apparel Africa.
Additionally, KAD recently recruited and began training on production. With double the workforce, KAD is preparing to complete a new order for PAW5.
The Trade Hub’s Apparel Value Chain Specialist, Mr. Emmanuel Odonkor accompanied Ms. Adjei-Sam on the visit. “The visit has given me better insight into the garment industry, which will inform the type of support GEPA will give to Ghanaian apparel producers,” said Ms. Adjei-Sam.
Ms. Adjei-Sam also visited apparel producers Nallem Clothing and Damaris and inspected the new AGAM secretariat, where refurbishment and renovation is expected to commence shortly. Association executives discussed issues with Ms. Adjei-Sam relating to staffing and launch of the AGAM secretariat.
The Chief Executive Officer of GEPA, Ms. Gifty Klenam and Ms. Adjei-Sam will join three Ghanaian apparel producers – KAD, Nallem Clothing and Alfie Designs – at the Sourcing at MAGIC tradeshow in Las Vegas from August 13-16, 2017.