Price and quality prevent Senegalese cereal processors from sourcing in West Africa

The Trade Hub’s Cereal Value Chain Specialist, Kokou Zotoglo, traveled to Dakar, Senegal and Bamako, Mali, to strengthen commercial linkages between breweries, such as Guinness, and cereals processors that could supply brewers’ grits, dried corn kernels used as a malt replacement in beer.

The October 19-21 trip also promoted commercial relationships between cereal wholesalers and processors making food for human consumption and animal feed. Even though many West African countries produce large quantities of cereals, many processors in Senegal import raw materials from outside of the region. Leading processors—FKS, NMA Sanders, Société des brasseries de l’Ouest Africa (SOBOA), and Sedima Group—all cite quality of grains, price and regularity of stock delivery as reasons they import from Brazil, Argentina and Europe. These processors told Kokou Zotoglo that they are willing to buy from Senegal and the region if these issues are addressed.

Previous and planned Trade Hub trainings address raising the quality of cereals, ensuring use of grades and standards, developing financial records that can help traders obtain bank financing, and help traders use written contracts.

While in Dakar, Zotoglo also met with members of the West African Grains Network (WAGN) to discuss upcoming best-practices trainings.

Share

West Africa Trade and Investment Hub - Accra, Ghana - contact@watradehub.com
This website is made possible by the support of the American People through the United States Agency for International Development (USAID.) The contents of this website are the sole responsibility of Abt Associates and do not necessarily reflect the views of USAID or the United States Government. For more information review our Privacy Policy and Disclaimer.
This website uses cookies. Involuntary personal information is not gathered or shared. Users can disable these cookies to prevent tracking user activity.

connect

Facebook Page Twitter Page Instagram Page