Sourcing opportunities found with industrial cereals processors

Trade Hub Cereals Specialist, Mr. Kokou Zotoglo (left) and a cereals wholesale trader, Mr. Talla Gueye in front of the trader’s store in Côte d’Ivoire. Photo credit: Trade Hub Staff.

The Trade Hub’s cereals specialist, Mr. Kokou Zotoglo, surveyed procurement systems used by industrial cereals processors in four West African countries, uncovering ways to foster new commercial relationships with cereals traders. His research in Benin, Côte d’Ivoire, Mali and Senegal is detailed in a report published in March 2017.

Mr. Zotoglo interviewed officials at more than 20 large processors (mainly breweries and makers of animal and human food products), as well as wholesaler suppliers, smaller yet promising companies, and other miscellaneous cereals stakeholders, such as donor projects and individual merchants.

Both Benin and Côte d’Ivoire offer several opportunities for expanded commerce. In Côte d’Ivoire, the Trade Hub identified a new company that offers services to grain traders to “clean” their product before selling to industrial processors. The Hub is considering ways to work with this company to expand its service delivery.

Of the four countries surveyed, Senegal offered the least potential as its larger processors generally source grain from overseas. Mali has some opportunity, but recent issues with grain quality have limited these types of commercial linkages.

Mr. Zotoglo’s discussions during this survey led to a new sourcing relationship between two large cereals processors in Cote d’Ivoire. The Hub is also planning with partners a pilot aflatoxin training-of-trainers course to be duplicated through cascade trainings in Benin—as a model for the region.

After further review and discussion of this report, the Trade Hub will contact several surveyed companies about participating in a regional business forum, scheduled for the end of the next quarter.


West Africa Trade and Investment Hub - Accra, Ghana -
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