USG delegation visits Benin apparel maker, talks with the company’s main U.S. buyer

Officials from the U.S. Embassy and USAID/Benin visited Africa New Confection (ANC), a leading apparel manufacturer, on March 1. There, they learned how Trade Hub assistance is yielding improvements and deals for the emerging exporter and spoke with a U.S. buyer visiting ANC at the same time. ANC owner Mr. Isidore Kouton, said USAID through… Read More

Sourcing at MAGIC energizes business opportunities for West African apparel

Eye-catching prints and styles, coupled with an open-concept booth design, drew scores of potential buyers to learn about West African apparel and production capacity at the Sourcing at MAGIC trade show in Las Vegas, February 20-23, 2017. » View photos from the show here Housed in the Africa Pavilion—a joint effort by USAID and the… Read More

Lights, camera: West African apparel!

As West African clothing takes the spotlight this week at the Sourcing at MAGIC tradeshow, visitors will be able to watch a new video showcasing the region’s advantages. As explained by USAID, the West Africa Trade and Investment Hub, and apparel companies themselves, the “West Africa Advantage” offers: duty-free exporting to the U.S. with 30%… Read More

Partnership with Ethical Apparel Africa yielding deals for West African companies

In late 2015, Trade Hub partner Ethical Apparel Africa (EAA), a U.S. based sourcing firm facilitated $33,000 in deals for apparel firms in Ghana and Benin. Thanks to EAA connections, Africa New Confection (ANC) of Benin has two contracts extending into 2016 with Eve and Tribe, a Nigeria-based American company, and is sampling for a… Read More

West Africa Trade and Investment Hub - Accra, Ghana - contact@watradehub.com
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