Trade Hub communications publishes two video shorts

Behind the scenes for the “making of” the Hub’s apparel video The Trade Hub’s apparel video is fostering the apparel export manufacturing sector in West Africa, specifically in Benin, Côte d’Ivoire, and Ghana. This video short provides a behind the scenes look at the making of this video. Cereals exchange in Mali brings together buyers… Read More

Sourcing opportunities found with industrial cereals processors

The Trade Hub’s cereals specialist, Mr. Kokou Zotoglo, surveyed procurement systems used by industrial cereals processors in four West African countries, uncovering ways to foster new commercial relationships with cereals traders. His research in Benin, Côte d’Ivoire, Mali and Senegal is detailed in a report published in March 2017. Mr. Zotoglo interviewed officials at more… Read More

ACA brings stakeholders together to plan for next decade

The Trade Hub participated in the African Cashew Alliance (ACA)’s Cashew Stakeholders Forum held in Ghanaian capital Accra on March 29 to develop a joint vision for the growth of the sector in Africa. Organized by the ACA in collaboration with USAID/West Africa and GiZ/Competitive Cashew Initiative (ComCashew), the event presented a detailed status update… Read More

Trade Hub spreads the word about AGOA benefits at Global Shea Alliance annual conference

West African shea processors—including Zikora and Fludor from Benin, Ruby Unique Natural Premium Products from Nigeria and Charles K. Boateng from Ghana—currently export to other African countries and Europe. On March 15, the last day of the 2017 annual conference of the Global Shea Alliance in Cotonou, Benin, around 50 shea butter producers and exporters… Read More

USG delegation visits Benin apparel maker, talks with the company’s main U.S. buyer

Officials from the U.S. Embassy and USAID/Benin visited Africa New Confection (ANC), a leading apparel manufacturer, on March 1. There, they learned how Trade Hub assistance is yielding improvements and deals for the emerging exporter and spoke with a U.S. buyer visiting ANC at the same time. ANC owner Mr. Isidore Kouton, said USAID through… Read More

Sourcing at MAGIC energizes business opportunities for West African apparel

Eye-catching prints and styles, coupled with an open-concept booth design, drew scores of potential buyers to learn about West African apparel and production capacity at the Sourcing at MAGIC trade show in Las Vegas, February 20-23, 2017. » View photos from the show here Housed in the Africa Pavilion—a joint effort by USAID and the… Read More

Lights, camera: West African apparel!

As West African clothing takes the spotlight this week at the Sourcing at MAGIC tradeshow, visitors will be able to watch a new video showcasing the region’s advantages. As explained by USAID, the West Africa Trade and Investment Hub, and apparel companies themselves, the “West Africa Advantage” offers: duty-free exporting to the U.S. with 30%… Read More

Trade Hub and EAA prep West African factories for world’s largest apparel show

Africa Advantage at MAGIC 2017

With approximately a month to the Sourcing at MAGIC show, the Trade Hub and Ethical Apparel Africa (EAA) on January 17 conducted a planning workshop to strategize with participating factories on how the West Africa delegation would put its best foot forward at the Feb 20-23 event in Las Vegas. EAA presented on “Production and… Read More

In Benin, Trade Hub partnership will address aflatoxin contamination in cereals sourcing

Breweries and other industrial cereals buyers in West Africa prefer to source internationally due to aflatoxin contamination in regionally produced grains. Aflatoxins—caused by certain molds that occur in soil, decaying vegetation, and grains—seriously hinder regional cereals trade, and lead to serious health risks, including stunted growth, cancer, and death. To tackle this in Benin, the… Read More

Benin becomes fourth West African country to drop trade barrier at Hub’s urging

In direct violation of the ECOWAS Trade Liberalization Scheme (ETLS), the certificate of origin (COO) requirement hinders the free movement of agricultural goods across West African borders. The Trade Hub’s direct advocacy efforts have helped eliminate this requirement in Burkina Faso, Côte d’Ivoire, Togo, and now, Benin. This month, the Government of Benin agreed to… Read More

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