Osez O’sey! USAID regional director praises Ivorian apparel company’s growth

Côte d’Ivoire’s leading apparel factory is growing, in part thanks to vital, timely assistance from the U.S. Government as it expands capacity and hires unemployed youth, the Director of USAID West Africa learned during an August 24 visit to O’sey Collection’s factory. “Osez O’sey!” [Dare, O’sey!] said Mr. Alex Deprez, encouraging employees at the factory… Read More

At MAGIC, new and returning West African companies meet clients ready to explore the Africa Advantage

Since his first visit to the Sourcing at MAGIC show many years ago, Greg Kankoh, CEO of Bulluk/Nallem had not returned. But in August 2017, he was pleasantly surprised by the results of his participation with the Trade Hub’s West African delegation to the largest apparel show in the U.S.—including a face-to-face meeting with a… Read More

At MAGIC, Ivorian apparel maverick debuts ready-to-wear couture

His father’s 27th child and his mother’s ninth, Aka Phillippe Kouame never learned a trade nor did he want to follow his father into farming in eastern Cote d’Ivoire. While majoring in business at the University of Abidjan, he struck an arrangement with his neighbor, a tailor, to market his “classic” men’s shirts. Mr. Kouame… Read More

KAD lands Zuvaa production contract with Trade Hub support

A New York-based online marketplace for Africa-inspired fashion, Zuvaa, has outsourced production for two of its designs to Ghana-based apparel producer KAD Manufacturing, as reported by KAD’s Managing Director, Mrs. Linda Ampah, during a factory visit on July 20 by representatives from the Trade Hub and the Ghana Export Promotion Authority (GEPA). Organized upon the… Read More

USG delegation visits Benin apparel maker, talks with the company’s main U.S. buyer

Officials from the U.S. Embassy and USAID/Benin visited Africa New Confection (ANC), a leading apparel manufacturer, on March 1. There, they learned how Trade Hub assistance is yielding improvements and deals for the emerging exporter and spoke with a U.S. buyer visiting ANC at the same time. ANC owner Mr. Isidore Kouton, said USAID through… Read More

The MAGIC-al ingredient: Persistence

For Linda Ampah of KAD Manufacturing, one year has made all the difference in reaching U.S. buyers. She has ramped up international orders in addition to following up with contacts made at last year’s Sourcing at MAGIC tradeshow. Ms. Ampah first attended the world’s largest apparel show in February 2016 in Las Vegas, under the… Read More

Sourcing at MAGIC energizes business opportunities for West African apparel

Eye-catching prints and styles, coupled with an open-concept booth design, drew scores of potential buyers to learn about West African apparel and production capacity at the Sourcing at MAGIC trade show in Las Vegas, February 20-23, 2017. » View photos from the show here Housed in the Africa Pavilion—a joint effort by USAID and the… Read More

Lights, camera: West African apparel!

As West African clothing takes the spotlight this week at the Sourcing at MAGIC tradeshow, visitors will be able to watch a new video showcasing the region’s advantages. As explained by USAID, the West Africa Trade and Investment Hub, and apparel companies themselves, the “West Africa Advantage” offers: duty-free exporting to the U.S. with 30%… Read More

Trade Hub and EAA prep West African factories for world’s largest apparel show

Africa Advantage at MAGIC 2017

With approximately a month to the Sourcing at MAGIC show, the Trade Hub and Ethical Apparel Africa (EAA) on January 17 conducted a planning workshop to strategize with participating factories on how the West Africa delegation would put its best foot forward at the Feb 20-23 event in Las Vegas. EAA presented on “Production and… Read More

Social media campaigns spotlight Trade Hub activities

On Jan. 13, the Trade Hub launched a 10-day #didyouknow campaign to guide stakeholders to recently published fact sheets. In January and February, we will promote Hub-supported apparel companies to buyers attending the Sourcing at MAGIC trade show, and feature women’s roles in expanding West African trade. For more information, visit us on Facebook or… Read More

West Africa Trade and Investment Hub - Accra, Ghana - contact@watradehub.com
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