USG delegation visits Benin apparel maker, talks with the company’s main U.S. buyer

Officials from the U.S. Embassy and USAID/Benin visited Africa New Confection (ANC), a leading apparel manufacturer, on March 1. There, they learned how Trade Hub assistance is yielding improvements and deals for the emerging exporter and spoke with a U.S. buyer visiting ANC at the same time. ANC owner Mr. Isidore Kouton, said USAID through… Read More

The MAGIC-al ingredient: Persistence

For Linda Ampah of KAD Manufacturing, one year has made all the difference in reaching U.S. buyers. She has ramped up international orders in addition to following up with contacts made at last year’s Sourcing at MAGIC tradeshow. Ms. Ampah first attended the world’s largest apparel show in February 2016 in Las Vegas, under the… Read More

Sourcing at MAGIC energizes business opportunities for West African apparel

Eye-catching prints and styles, coupled with an open-concept booth design, drew scores of potential buyers to learn about West African apparel and production capacity at the Sourcing at MAGIC trade show in Las Vegas, February 20-23, 2017. » View photos from the show here Housed in the Africa Pavilion—a joint effort by USAID and the… Read More

Lights, camera: West African apparel!

As West African clothing takes the spotlight this week at the Sourcing at MAGIC tradeshow, visitors will be able to watch a new video showcasing the region’s advantages. As explained by USAID, the West Africa Trade and Investment Hub, and apparel companies themselves, the “West Africa Advantage” offers: duty-free exporting to the U.S. with 30%… Read More

Trade Hub and EAA prep West African factories for world’s largest apparel show

Africa Advantage at MAGIC 2017

With approximately a month to the Sourcing at MAGIC show, the Trade Hub and Ethical Apparel Africa (EAA) on January 17 conducted a planning workshop to strategize with participating factories on how the West Africa delegation would put its best foot forward at the Feb 20-23 event in Las Vegas. EAA presented on “Production and… Read More

Social media campaigns spotlight Trade Hub activities

On Jan. 13, the Trade Hub launched a 10-day #didyouknow campaign to guide stakeholders to recently published fact sheets. In January and February, we will promote Hub-supported apparel companies to buyers attending the Sourcing at MAGIC trade show, and feature women’s roles in expanding West African trade. For more information, visit us on Facebook or… Read More

Preparing Nigerian firms to exhibit at world’s largest apparel trade show

Trade Hub apparel experts provided technical assistance in December to two Nigerian apparel companies who will join a West African contingent exhibiting at the Sourcing at Magic Show, February 20-23 in Las Vegas, U.S. From December 6-16, Apparel Value Chain Specialist Mr. Emmanuel Odonkor and Apparel Value Chain Consultant Mr. Bernard Coes worked with two… Read More

Ghanaian apparel maker’s first sea shipment bound for Australia

KAD Manufacturing’s first sea shipment left Ghana in November, headed for Jeanswest, an Australian apparel retailer. The shipment was facilitated by the Trade Hub’s partner, Ethical Apparel Africa (EAA), a U.K. based sourcing firm that delivers technical support to promising West African apparel companies like KAD. “This shipment marks a big step forward for KAD’s… Read More

West African apparel manufacturers feel the MAGIC

Sourcing at MAGIC 2016 brought international apparel and textile manufacturers to Las Vegas, Nevada from February 15-18, 2016 for the opportunity to showcase their quality merchandise, wide manufacturing capabilities, and value-added product delivery and services at the world’s largest apparel trade show. Thirty-five apparel manufacturers from East, Southern, and West Africa came together in the… Read More

Partnership with Ethical Apparel Africa yielding deals for West African companies

In late 2015, Trade Hub partner Ethical Apparel Africa (EAA), a U.S. based sourcing firm facilitated $33,000 in deals for apparel firms in Ghana and Benin. Thanks to EAA connections, Africa New Confection (ANC) of Benin has two contracts extending into 2016 with Eve and Tribe, a Nigeria-based American company, and is sampling for a… Read More

West Africa Trade and Investment Hub - Accra, Ghana - contact@watradehub.com
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