Trade Hub assists West Africa’s apparel giant to increase its visibility

The region’s largest apparel exporter, Dignity-DTRT, has new tools to ramp up its marketing efforts, thanks to direct communications support from the Trade Hub. In November and December, the Trade Hub worked with Dignity-DTRT to develop and produce an 11-minute video documentary, stand-up banners, and photo boards featuring the factory’s production teams and executive leadership. On December 13, the Trade Hub’s senior communications specialist, Maria Gwira, delivered the banners and photoboards to DTRT management.

In above photo, Jeremy Speldwinde, Director of Operations (left), and Kwame Oduro (right), Learning and Development Officer, gladly received the materials, citing their usefulness to both enhance DTRT’s marketing efforts and boost the morale of the factory’s employees. In bottom photograph, Kwame Oduro (left), thanking Ms. Gwira for the Trade Hub’s generosity. With them are DTRT managers Dilshan Hosein and Sunghur Kallydin. Photo credit: Francis Amartey, the Trade Hub.

West Africa Trade and Investment Hub - Accra, Ghana - contact@watradehub.com
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