As shea industry continues to grow, stakeholders set their sights on Cotonou for annual conference

Tuesday, February 21 2012

Joe Lamport
With rising global interest in shea, the African shea industry is growing at an unprecedented rate. Prices for shea have increased by a staggering 50% since 2006 as the shea-producing industry has forged connections and built on its strength. 
 Minister of Industry, Small and Medium Enterprises Mme. Sephou Madina.
Minister of Industry, Small and Medium Enterprises Mme. Sephou Madina.
Now, industry stakeholders will focus on positive impacts to communities and strengthening sustainability at the fifth annual shea conference. With a theme of “Shared Value,” Shea 2012, organized by the Global Shea Alliance, will take place April 23-27 in Cotonou, Benin at the Marina Hotel.
Benin’s Minister of Industry, Small and Medium Enterprises Mme. Sephou Madina formally launched the registration for the event in Cotonou in February.
Burkina Faso Prime Minister Pascal Koupaki is the latest VIP to confirm his participation. Vice President John Mahama of Ghana and Benin’s President Yaya Boni are also expected. CEOs of the world’s leading shea companies will attend along with hundreds of exporters, traders, researchers, experts and specialists.

Online registration for Shea 2012 is now open! Information about Cotonou, obtaining assistance from the Global Shea Alliance to obtain visas and hotel accommodation and more are available here.

Read the conference press release.

The shea industry is dynamic and changing, with business opportunities emerging daily. Insights from the Global Shea Alliance on the industry today:

Use of shea in the food industry - shea is a specialty fat par excellence

How the Global Shea Alliance is building the industry's future

Promoting shea internationally

“The industry is expanding so rapidly – this is a critical time for shea,” said Gilles Adamon of Natura, a Benin shea butter producer. 
Shea 2012 will bring together leading stakeholders from across the shea value chain – from West Africa and around the world. Producers, researchers, processors and international brands will have opportunities to connect at business-to-business networking events and social forums. 
“We are on the right path in Mali,” said Kadiatou Lah of Lahwal International and a member of the Global Shea Alliance executive committee.
Experts on shea will present on such key issues as emerging innovations in processing technology, standards and certification, and supply chain logistics. 
“We see our annual participation in the Shea conference as critical,” said Monica Hjorth of AAK, the world’s leading trader of shea nuts. “It allows us to discuss the most important issues in an industry that has such a huge impact on the world.”
The conference includes a business-to-business forum that will match companies to service providers, financiers, suppliers and others, according to their needs. A set of field trips will take conference participants to important industry sites across Benin.
After launching the Global Shea Alliance at Shea 2011 in April, industry stakeholders are developing the vision for the industry. The Alliance connects hundreds of companies across the sector, providing a platform for advocacy, promoting shea worldwide, and helping to set quality standards across the industry. 
“The Alliance has brought together the entire industry to build strength and forge collaborations for the positive development of the shea industry worldwide,” said Eugenia Akuete, president of the Global Shea Alliance.
Shea, which is used widely in food products, is also growing in popularity for its benefits as a natural cosmetic as well as emerging research suggesting health benefits of its natural oils. Shea nuts grow on wild trees that are critical to maintaining environmental sustainability in the West African Sahel region. Harvested by some four million women in the region, it is a significant and growing source of income for families and communities. 
A 2010 USAID study showed that for every $1,000 of sheanuts sold at the farmgate level, US$1,580 in additional household income is generated in the local economy. A major aim of the Shea 2012 conference is to highlight and strengthen the shea industry’s focus on the triple bottom line of people, planet and profit. 
With 12,000 tons in processing capacity and 35,000 tons of shea nuts harvested for export each year, Benin is an ideal place for industry stakeholders to identify new investment opportunities that will benefit business and local communities.  
More information on Shea 2012 registration and accommodations is available online at 



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